ADIDAS

ADIDAS

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Ambition, innovation and creativity. These are just some of the values ​​of the essence of Adidas, one of the most famous brands in the world, both in the sports and urban sectors. Its incredible story began on August 18, 1949: Adi Dassler founded his company with 47 employees in the German city of Herzogenaurach, to provide athletes with the best possible equipment. Right now, the purpose of Adidas is to help athletes of all levels make a difference: in their game, in their lives, in their world. This core belief guides the way they run the business, how they work with their partners, how they create their products, and how they relate to their consumers. Everything at Adidas reflects the spirit of its founder Adi Dassler and its mission: to be the best branded sport in the world. Adidas was born for sport: its fame exploded on the football field, when the German national football team won the 1954 World Cup in Bern, Switzerland. The team wore innovative Adidas shoes, much lighter than the football shoes of the time. Driven by a relentless pursuit of innovation, the brand has over the years become not only a symbol for sport but also for the arts, music and fashion sectors. Combining contemporary youth culture with creativity and insight, in 2001 Adidas introduced Originals, the brand known for the clover logo that takes a new lifestyle approach to the world of urban fashion. Innovative manufacturing techniques, high quality materials and lightness characterize the Adidas eyewear models. These frames are designed to provide a comfortable fit, ensuring maximum vision and lens protection. The Originals collection will be inspired by Street Culture and true to the DNA of the Adidas Originals brand, sharing values ​​of creativity and authenticity.

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